Website Design Sydney
Today, your website is an essential part of your business, it is important to give it the attention it deserves and use the right web design agency to ensure success. Having great Website Design and SEO strategy will generate high volume to your website leading to greater leads and sales. Here are Key points our Website Design Sydney team uses to ensure the best possible experience and outcome making us the web design agency to use. Does your developer or prospect web design agency know about these key points?
1. Immediate Engagement Website Design
Research show that website visitors spend an average of seven seconds or less on 90% of websites they visit. This means you only have a few precious seconds to convey who you are, what you do, who you do it for, and why you’re the best choice. With our experienced website content writers we’ll help you nail your pitch and keep users on your website.
It’s important to spend time honing your core marketing message and ensuring that your logo design, tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact succinctly outlining your specialty and target niche. There’s a lot to communicate in very little time so your delivery must be concise and compelling. Our Website Design Sydney team has over 10 years experience in this field and will ensure your message gets delivered and users retained
2. Call to Actions
A common question is “Why isn’t my website design converting?” the answer is most often a lack of call to actions. Common call to actions (CTA’s) include phone numbers and “Buy Now” buttons, often the best website designs have value led CTA’s, subtly encouraging visitors to a next step. Call to actions are designed to engage your visitors and guide them down the path to a conversion. Visitors to your website need specific information before committing to a purchase or enquiry, smart call to actions pre-empt the visitors next step and gently lead them through your website in the way you want them to experience your website while delivering the information they are seeking.
At a basic level Website Design Sydney team recommends that you make sure your phone number is in the top of every page, your contact info on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.
3. Tracking Conversions
Tracking conversions is often neglected, yet it’s one of the easiest strategies to implement. It’s vital to know how many enquiries and sales you receive through your website, where those website visitors come from the cost to acquire them. Tracking conversions allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website. Website Design Solutions will be able to assist and configure tracking your conversions.
4. Engaging ‘About Us’ Page
Two common mistakes made with About Us pages is that they are often boring, and they’re not about the customer. It may seem counter-intuitive to write an About Us page that is more about your customer than your company, but there’s a good reason for it.
Your company exists for your customer. So by logical extension, your About Us page is also about your customer. That’s not to say it shouldn’t create an engaging portrait of your organisation as your prospects will want to know who they’re working with, but they also want to know how your company going to make their lives better. Your About Us page, like the rest of your website, should present all information in the context of how it benefits your visitors. Our Experienced Website Design Sydney team will be able to help you plan the best way to present your About Us page specific to your business.
5. High Quality Content
Content is vital to your marketing efforts and without it you can’t tell your story, attract your target market or explain the problems you solve and how you solve them. Everything from your website content to your email newsletter should be useful, informative and engaging. Make it easy to read, delivered in portions and frequencies that match the interest of your customers.
Your content is a vital tool to lead visitors towards purchase and leads, it should work with your website design and brand providing a seamless and compelling experience. High-quality content demonstrates authority and integrity and visitors are more likely to purchase from businesses that invest the time and effort into sharing their message in an intelligent and appealing way. Our web design agency have professional writers who can produce all the content for your website quickly and accurately
6. Beautiful Website Design
Visitors will remain on your website if it’s aesthetically appealing and visually interesting. They will also likely return and to share your website with others. Beautiful website design immediately establishes the quality of your company and your product.
Our Website Design Sydney team is focused on the fact that visual design has a significant impact on a visitor’s emotional response to your business. If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average. The same principle applies to the use of template websites. If you want to set yourself apart from the competition, you should really invest in a custom website design that reflects your individual brand and also visually communicates your point of difference. When it comes to your visual design our web design agency will get it right
7. Logical Navigation
If your website is built around a visitor’s objectives and point of view, it will encourage their interaction and improve your conversions. Ask yourself ‘why did they come to your website in the first place?’ What questions are they hoping to answer on your website. Try and see your website’s design from their perspective to create an experience that anticipates their needs and delivers the right solutions.
Our Website Design Sydney team will make it easy for visitors to access content they need, whether it’s contact information, product specifications or prices. At its highest level. Along with beautiful website design, our Website Design Sydney team is experienced in the ways to improve your website’s user experience. Websites have evolved from just being focused on aesthetics to also consider the front end functionality a website can provide, even the most basic websites should factor in usability to their layout and overall design.
8. Mobile Responsive Design
Over 50% of people on the internet are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
Responsive web design ensures your website works on all devices. For complex website designs, custom mobile design may be necessary, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for. Our Website Design Sydney team will be able to advise you as to whether responsive or a mobile site would be best for your particular situation and build to meet your requirements.
9. Content Management System
Having access to your website and the ability to update content, products, prices, images etc. on the fly is a must for any owner of a website.
Website Design Solutions provide a content management system (CMS) with the following features for all websites built:
•Simple content editing accessible from all devices
•Quick load times
•Used by a large community of users, website designers developers (i.e. such as a WordPress website)
•The software is actively supported by the developers and is being frequently updated
10. Marketing Strategy
An online presence alone isn’t enough to generate enquiries and sales. You need a strategy to work out how best to broadcast your content, attract search traffic and convert visitors into customers. There are a lot of options available to you including pay-per-click (PPC) advertising, search engine optimisation (SEO), email marketing and social media. Depending on your business and industry some strategies will work better than others.
Our Website Design Sydney team will be able to perform the required analysis to advise on which strategy or a combination of strategy’s to commence
11. Website Design Sydney
Website Design Solutions Website Design Sydney team will be your partner in implementing everything discussed. You don’t have to know how to write, design or market your website. You’ll save time in the short-term and money in the long-term by investing in a quality website designer. See what everyone else is saying about our web design agency.